Original Paint manufacturer Netherlands is Implementing the strategy of "Planet Possible"

Original Paint manufacturer Netherlands is Implementing the strategy of "Planet Possible"

Monarch Gold

Post Compass - As a company engaged in the field of paints, AkzoNobel is very familiar with all things smelling chemicals.

Therefore, the company of origin country Windmill that articulated the strategy Planet Possible.

The goal of the strategy is to make AkzoNobel into the company sustainable and beneficial in environmental sustainability.

"There are three Possible Planets in our strategy, which is developing a sustainable business, resource efficiency, and involve people who have a vision and mission as we are," explained Managing Director of AkzoNobel Marine Coatings, Oscar Wezenbeek, Tuesday (5/17/2016).

For sustainable business, AkzoNobel start applying eco-friendly materials in each of its products.

One of them by providing substance called chelates used in artificial detergents AkzoNobel who are able to reduce pollution in the air of any waste water washing results.

Then for resource efficiency, Oscar gives Light Dulux products and Space. The product is able to reflect back light two times greater indoors so as to reduce the cost of electricity for the lights.

"There's also a Cool Dulux Weathershield Keep can reduce the temperature of the exterior walls until you reach 5 degrees Celsius, thus reducing the cost of using air conditioner," he added.

Strategies are then expected to meet the target of AkzoNobel initiated by 2020.

"We are targeting our earnings 20 percent until 2020 comes from products that are more sustainable for our customers than our competitors products," says Oscar.

Other targets, further Oscar is energy and resource efficiency by as much as 25 to 30 per cent in the whole supply chain by 2020 as measured by the reduction of the carbon footprint.